Your individual landing page concept & wireframe.

"Nils is a unicorn amongst landing page experts."– Ben Harmanus, HubSpot

A top-notch landing page has a high impact on your conversions & revenue.Type in your usual campaign results:

Don't worry, none of this information is saved.

Based on your numbers, your campaign makes $.

That's cool. But:With only +20% conversion increase you would make anadditional + $.

Most of my landing pages increase my clients’ campaign conversion rates by more than 20%.

What you will get from your individual landing page concept & wireframe:

Available in English and German.

State-of-the-art user experience

Profit from the latest conversion knowledge, repeatable best practices, and my comprehensive experience in building and optimizing landing pages for businesses of any size and for almost any industry.

15+ years of conversion knowledge

What makes people complete your goals? What makes them abandon? How to take control of where they look, and when? I put my deep understanding of consumer behaviour and website user experience into your landing page wireframe.

Copywriting suggestions

When it comes to selling online, having irresistible text on your pages is crucial. I give detailed recommendations on what to say when, and how to structure the text so people read the right words to make them convert.

Psychological tweaks

Scarcity. Authority. Social proof. Anchoring. These are only 4 of many psychological tweaks to use in your landing page. I make heavy use of consumer behaviour patterns, cognitive bias, and neuro marketing to increase your conversion rates even more.

Designer instructions

Which elements of your landing page should be more prominent? Which should drag less attention? By using a simple method called Niehaus® wireframing, I make crystal clear how to design the visual hierarchy of your landing page – for guiding the visitor's eye the right way. I will go through this with your designer, of course.

No designer at hand?

No problem. I work with two of the best conversion designers. Based on the wireframe I create, they are happy to make your new landing page design pixel-perfect.


Your landing page wireframe is created based on a responsive grid system. This way, it is clear how the display of content on your page reacts to different screen sizes. If you already use a grid system, I will make sure it fits.

Developer intructions

What are clickable areas? What happens when users interact? What elements should be "sticky"? How do parts of your page change based on specific conditions (such as products available)? Your wireframe includes all necessary instructions your developer needs.

Live presentation with Q&A

You and your team can join the online presentation where I will share my screen, go through your new landing page wireframe, and explain every part of it in detail. During this live presentation, you can ask all your questions so everything is 100% clear for you.

Recordings are included!

The live presentation session will be recorded and privately shared with you afterwards. This way, you and your team can re-watch anytime, anywhere.

Quality assurance

My job doesn't end after creating the concept & wireframe. I give comprehensive feedback on the landing page once it is designed, and once it is developed. This way, I ensure that you get the best possible outcome.

A/B testing support

You want to measure how your new landing page is performing against your old one? Awesome. I can help you with test setup, what goals and metrics to measure, and interpreting the results.

Before you scroll further ...

Read what my clients say about working with me:

Thorsten Becker, Sixt, says:
“Charming and related to practice at all times.
You will perceive Nils’ long-time expertise when you ask him your questions.
He simply knows what he’s talking about. 100% knowledge – 0% bullshit.”

Machiel Schepers, Airbnb, says:
“After seeing Nils speak at an event in Berlin we really wanted to learn from him.
He came to our office and taught us the principles of conversion optimization and offered some great new insights.
Super helpful!”

Ben Harmanus, HubSpot (prev. Unbounce), says:
“In Germany, Nils Kattau is a unicorn amongst landing page experts. This is due to his longtime experience, and the down-to-earthness in which he shares his knowledge. His talks never lack valuable insights and entertainment. At Unbounce, we had the honour of working with Nils multiple times – online and offline. The feedback from the audience was always outstanding. I absolutely recommend Nils as speaker and business partner.”

Sascha Blank, Holidayguru, says:
“Nils explains complex topics in a simple and easy-to-understand way.
We learned a lot from working with him. You can feel his passion for optimization.
I definitely recommend Nils as speaker and consultant – competent and congenial.”

Michael Wolf,, says:
“Brilliant insights put in a nutshell – and easy to understand.
Thank you for your support, Nils!
You gave us valuable tips that we could implement immediately.”

Chris Franke, Seatris, says:
“Thanks to his constructive recommendations we were able to increase our conversion rate while drastically reducing the bounce rate.
His tips are invaluable for every marketer. Absolute recommendation!”

But wait!Who is talking here?

My name is Nils Kattau. But call me Nils.

I am one of the leading conversion optimization experts. Since 2004, I ran 2,000+ A/B/n-tests for more than 300 companies and built one of the biggest agencies specialized in conversion optimization.

Since leaving my agency in 2016, I’ve been focusing on my own clients and projects.

I am co-author of several books about conversion optimization, online marketing, and growth hacking. Each year, I speak on the stages of many popular conferences and well-known companies. Also, I am the CRO university lecturer for Google’s first European Digital Marketing Degree.

I work with small and medium sized brands as well as market leaders like Facebook, Airbnb, PayPal, Amazon Audible and ebay with the goal to improve my clients’ conversions or knowledge in the field.

I share some of my knowledgeon YouTube and other platforms:

"Fine, Nils. But I want 100%.And I want it for my pages individually."Got you. Scroll down.

I'll be happy to work with you.We are a perfect match if...

    • … you love your product, service or brand.
      (Seriously. This is important.)
    • … you have seen at least one of my conference talks, videos or livestreams.
      (I want to make sure you understand that I know my topic.)
    • … you are fine with 100% remote work.
      (We will use video conferencing (Zoom, Google Hangouts) for meetings and presentations. No extra costs.)
    • … your budget for this is 4,000 € or higher.
      (I have fixed prices for my services. You will get the exact details after we talked about your project.)
    • … you have a developer to code the landing page.
      (Or: I can recommend one if needed.)
    • … you really want to make an impact on your conversions.